Wordsworth and Keats free essay sample

____ Wordsworth and Keats both belongs to Romantic age and both are the shining stars on the horizons of poetry. Both mark their names in the history of English literature through their work. ___John Keats and William Wordsworth believe in the depth of the world and the possibilities of the human heart. Regardless of where each poet looks for their inspiration they both are looking for the same thing; timeless innocence. Both poets sought to transcend time by creating works that dealt with life, death, hope and imagination and to discover some kind of deep truth or meaning in existence. Life and death is an issue that we will all have to deal with at some point in our lives and like all Romantics they sought to give it meaning. ____Both writers, William Wordsworth and John Keats express a fascination and longing toward eternity and immortality. ____Two of these poets, John Keats and William Wordsworth, employ these themes in their most prominent poetic works; love, nature, poetry, oneness, beauty, lover, world, life and some others. We will write a custom essay sample on Wordsworth and Keats or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ____ Keats and Wordsworth both focus quite intensely on the connection between memory and the natural world, and they utilize some of their most memorable lines to describe the remembrance of nature that is present in the scene they each create. ____ Both great poets seem to recognize the finite nature of beauty, but they approach this recognition from different angles: Wordsworth uses personal memory, while Keats employs an examination of mortality. ____ Keats and Wordsworth felt a strong connection between themselves and nature. Because of the dissimilitude of the natural and industrialized world, they expressed a yearning to commune with and belong in a provincial setting. However, each held his own belief regarding the philosophy behind the idea. ____ Wordsworth and Keats believed that beauty was expressed through nature, they shared in the assumption that the imagination is a superior force. However, their views on the characteristics and definitions of creative perception differed greatly, but both consider it and search it. ____ Both the legends, hold certain similarities in their imaginative opinions, and also a likeness in their expressions of symbolism, imagery, and thematic elements. For example, Balslev believes that in regard to Keats’s â€Å"Hyperion† and  Wordsworth’s â€Å"The Excursion†, â€Å"we have in either passage a character apprehending the god of song† . Balslev also writes that, in the exclusion of Keats’s enhancement of beauty, â€Å"We have a situation, a vocabulary, and a tone that are greatly similar† ____When we compare their poetry through central symbols, there is little similarity between Keats and Wordsworth†. According to Balslev, nature is the one symbol synonymous with almost every poem Wordsworth composed. He writes as though both people and landscape are â€Å"blurred†, united as a whole and expressed through a muddled and sometimes indefinite meaning. Although Keats oftentimes relays strong symbolism in regards to nature, â€Å"the central symbol is sharply defined, often with statuesque effect, the supporting images are certainly given in terms of each other, but the o bject is to intensify while extending associations in all possible directions† Now we will discuss the differences between the both Romantic poets: Wordsworth and Keats ____ Wordsworths style is apparently simple, and expressive of genuine and sincere feeling. He has used the language of humble and rustic life purified of coarseness and oddities. According to him the language of poetry should be the real language of men. It should not have any artificiality about it. By men, Wordsworth meant the rustic folk and humble people. He used a selection of language that common men understood. As compare to Keats who uses incredibly sensual language to illustrate how he is feeling and what he is imagining which gives the odes a sensual feeling of being alive. In Keats Ode to Autumn he is using a large amount of sensual language to try and take us to the place in his mind, his choice of words are hugely important for making Autumn a sensual Ode. Wordsworth’s vocabulary†¦ is predominately abstract, in contradistinction to that of Keats, which is largely concre te. ____The alliteration, assonance, consonance, and rhyme in Wordsworth’s poems were not immediately noticeable, and thus were not important elements overall in their contribution to the speaker’s intended meaning. For example, these lines, â€Å"But oft, in lonely rooms, and ‘mid the din Of towns and cities, I have owed to them,† While Keats’ usage of sounds was more effective than Wordsworth, even with a  limited number of alliterations and assonances. In this line, â€Å"And feed deep, deep upon her peerless eyes† The reader can easily spot this repetition of the â€Å"ee† sound. ____ Beauty is central in Keats poetry. There are two different points of beauty according to Keats 1. Physical beauty that is temporary (beauty of woman, of a painting) 2. Spiritual beauty that is the beauty of love, art friendship and it is eternal. This kind of beauty represented for him a source of consolation (so it is something like a moral value). As he said that â€Å"A thing of beauty is a joy forever: its loveliness increases; it will never pass into nothingness.† While Wordsworth feels beauty in everything within nature, He does not need a profound image to praise it but the nature itself as he believed to merge with nature and be united with it. As he said that â€Å"The human mind is capable of excitement without the application of gross and violent stimulants; and he must have a very faint perception of its beauty and dignity who does not know this† and â€Å"Be mild, and cleave to gentle things, thy glory and thy happiness be there.† ____ Keats saw nature as a form of beauty as he said Beauty is truth, truth beauty, that is all ye know on earth, and all ye need to know.† Wordsworth’s attitude to Nature can be clearly differentiated from that of the other great poets of Nature. He did not prefer the wild and stormy aspects of Nature like Byron, or the shifting and changeful aspects of Nature and the scenery of the sea and sky like Shelley. He did not recognize the ugly side of Nature ‘red in tooth and claw’ as Tennyson did. Wordsworth stressed upon the moral influence of Nature and the need of man’s spiritual discourse with her. â€Å"Come forth into the light of things, Let Nature be your teacher.† ____ According to Wordsworth the poet must greater sensibility and the ability to penetrate to the heart of things. As he said â€Å"Poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquility.† while Keats believes that imagination should come before all and is superior to the tangible exterior of the physical world. As a great poet the sense of Beauty overcomes every other consideration, or rather obliterates all considerations. ____ Keat’s wrote exquisite love letters, pouring out his heart in epistles as beautiful as his poetry. I have had a thousand kisses, for which with my whole soul I thank love, he wrote in one, but if you should deny me the thousand and first t would put me to the proof how great a misery I could live through. Here we have not seen any specific kind of love letters to a female lover but Wordsworth loved to portrait villagers, simple girls as they are maiden and create an image that is loveable and pure. ____Wordsworth seen the things as a whole and tried to find out reasons to unite with the nature as compare to Keats was highly-subjective poet, his work depicts his inner personality. His pessimism is not destructive, although his melancholy lingers on throughout his poetry. The Public a thing I cannot help looking upon as an enemy, and which I cannot address without feelings of hostility. ______ Keats was extremely pessimist in his spontaneous flow of thoughts. His Brother Tom’s death disturbed him a lot. He wrote in one of his letters: â€Å"I have never known any unalloyed happiness for many days together; the death or sickness of someone has always spoilt my h ours.† Wordsworth was not a pessimist but a philanthropist. _____Images in a poem serve to help the reader bring the words to reality, or recall memories based on the reader’s experiences. Again, in Wordsworth’s â€Å"Lines,† his images are subtle, yet it is indicative of the simple, unobtrusive ways of nature, and interestingly, he has images for each of the five senses. The sense in this line, â€Å"These waters, rolling from their mountain-springs With a soft inland murmur† Refers to the sense of audition, or hearing. On the other hand, Keats’ images were explicit but did not tune to our senses so much as Wordsworth’s technique. The images he used to depict nature did not have the peacefulness that Wordsworth intended; rather, they were used to inhibit humans from negative feelings. â€Å"Can burst Joy’s grape against his palate fine† and â€Å"Nor suffer thy pale forehead to be kissed†   are examples of his sensory images. _____ Wordsworth’s poems are use to an explicit metaphor. â€Å"Their colors and their forms, were then to me   An appetite; a feeling and a love†.  Wordsworth compares the forms and colors of the mountains and the forests to an â€Å"appetite, a feeling, and a love.†Ã‚  Keats has an advantage over Wordsworth in this respect, because in addition to metaphors and personification, he includes allusions. Though both Wordsworth and Keats strongly influenced the archetypical composition of their age, they hailed from entirely different backgrounds and thus expressed their beliefs contrastingly. Each formed unique and yet occasionally similar viewpoints in regard to their opinions of nature, their expressions of the value of imagination, and their utilization of symbolism, metaphors, and themes.

Tennessine Element Facts

Tennessine Element Facts Tennessine is element 117 on the periodic table, with the element symbol Ts and predicted atomic weight of 294. Element 117 is an artificially produced radioactive element  that was verified for inclusion on the periodic table in 2016. Interesting Tennessine Element Facts A Russian-American team announced the discovery of element 117 in 2010. The same team verified their results in 2012 and a German-American team successfully repeated the experiment in 2014. Atoms of the element were made by bombarding a berkelium-249 target with calcium-48 to produce Ts-297, which then decayed into Ts-294 and neutrons or into Ts-294 and neutrons. In 2016, the element was formally added to the periodic table.The Russian-American team proposed the new name Tennessine for element 117, in recognition of the contributions made by Oak Ridge National Laboratory in Tennessee. The elements discovery involved two countries and several research facilities, so it was anticipating naming might be problematic. However, multiple new elements were verified, making it easier to agree on names. The symbol is Ts because Tn is the abbreviation for the Tennessee state name.Based on its location on the periodic table, you might expect element 117 would be a halogen, like chlorine or bromi ne. However, scientists believe relativistic effects from the elements valence electrons will prevent tennessine from forming anions or achieving high oxidation states. In some respects, element 117 may more closely resemble a metalloid or post-transition metal. While element 117 may not behave like halogens chemically, it is likely physical properties like melting and boiling point will follow halogen trends. Of all the elements on the periodic table, ununseptium should most closely resemble astatine, which is directly above it on the table. Like astatine, element 117 will likely be a solid around room temperature. As of 2016, a total of 15 tennessine atoms have been observed: 6 in 2010, 7 in 2012, and 2 in 2014.At present, tennessine is only used for research. Scientists are investigating the properties of the element and using it to produce atoms of other elements through its decay scheme.There is no known or expected biological role of element 117. Its expected to be toxic, primarily because of its radioactive and very heavy. Element 117 Atomic Data Element Name/Symbol:  Tennessine (Ts), was formerly Ununseptium (Uus) from the IUPAC nomenclature or eka-astatine from the Mendeleev nomenclature Name Origin:  Tennessee, the site of Oak Ridge National Laboratory Discovery: Joint Institute for Nuclear Research (Dubna, Russia), Oak Ridge National Laboratory (Tennessee, USA), Lawrence Livermore National Laboratory (California, USA) and other US institutions in 2010 Atomic Number: 117 Atomic Weight: [294] Electron Configuration: predicted to be  [Rn] 5f14  6d10  7s2  7p5 Element Group: p-block of group 17 Element Period: period 7 Phase: predicted to be solid at room temperature Melting Point:  623–823  K  Ã¢â‚¬â€¹(350–550  Ã‚ °C, ​662–1022  Ã‚ °F)  (predicted) Boiling Point:  883  K ​(610  Ã‚ °C, ​1130  Ã‚ °F)  (predicted) Density: predicted to be  7.1–7.3  g/cm3 Oxidation States: The predicted oxidation states are -1, 1, 3, and 5, with the most stable states being 1 and 3 (not -1, like other halogens) Ionization Energy: The first ionization energy is predicted to be 742.9 kJ/mol Atomic Radius: 138 pm Covalent Radius: extrapolated to be 156-157 pm Isotopes: The two most stable isotopes of tennessine are Ts-294, with a half-life of about 51 milliseconds, and Ts-293, with a half-life around 22 milliseconds. Uses of Element 117: At present, ununseptium and the other superheavy elements are only used for research into their properties and to form other superheavy nuclei. Toxicity: Due to its radioactivity, element 117 presents a health risk.

Business Plan Of Slice Bakery Management Essay

Business Plan Of Slice Bakery Management Essay Introduction Slice Bakery and Juices is a start up juice and bakery retail establishment located in down town Nairobi. Slice bakers expects to catch the interest of a regular loyal customer base with its wide variety of fresh juices and freshly baked cakes and bread. Slice Bakery and Juices plans to construct a strong market position in the city due to the partners’ industry experience in the area. The establishment aims to offer its services and products at a reasonably competitive price to meet the demand of the middle and high area residents and tourists. The Company Slice Bakery and Juices is incorporated in the city of Nairobi. It is equally owned and managed by its three partners. Mr. David Williams has extensive experience in marketing, sales and management and was the vice chairman of Eveready Batteries and Harper foods. Mr. Arnold Mwangi is experienced in finance and administration and was previously the chief financial officer with both Luigi’s Cafà © and Wi lly Pastries. Mrs. Felicia Wanjiku is a well respected pastry chef with vast knowledge and experience in the field, she formerly worked at Lagoon beach resort in the Kenyan coast as the head pastry chef. The organization intends to hire 2 full time pastry cooks and four part time baristas to serve customers and perform the day to day operations. Products and Services Slice Bakery and Juices offers a vast range of freshly made fruit and vegetable juice varieties that are brought into the city from various parts of the continent. The company caters to all of its customers by serving each of them a carefully made drink that is specifically tailored to the customers order. The bakery side of the company provides a wide array of freshly prepared bread and cake varieties at all times during business hours. Ten to twelve moderately sized batches of assorted bread and cakes are prepared during the day to assure the availability of freshly baked products at all times. The Market The Fresh ju ice industry in Nairobi has recently experienced very fast growth. The worm equatorial temperature in Nairobi stimulates the regular consumption of cool drinks. Slice Bakery and Juices wants to establish a large regular customer base and it will achieve this by concentrating its marketing and business on local residents, which will be the organizations target market. This will create a healthy, stable revenue base that will ensure the stability of Slice Bakery. In addition tourists are expected to comprise aproximately25% of the total revenue collected. Good visibility and competitive products and services are crucial in order to capture this segment of the market. Financial Considerations Slice Bakery and Juices is expected to raise $90,000 of its own capital and to borrow $110,000 guaranteed by the National Bank of Kenya s a ten year loan. The company anticipates sales of around $485,000 in the first year, $570,000 in the second year and $660,000 in the third year. The organizatio n should break even by the fourth month of business as it steadily increases its revenue. Profits for this period are anticipated to be approximately $12,000 in year one, $31,000 by year two and $48,000 by year three. Slice bakers does not expect cash flow problems

Short Informal Report Essay Example | Topics and Well Written Essays - 500 words

Short Informal Report - Essay Example During the follow-up visits, I cemented a rapport with the exhibitor representatives and ensured that they received appropriate Indium Corporation literature. Most of the exhibitors were manufacturers of pharmaceuticals, veterinary drugs, agrochemicals, and other chemical products. Chemical products distributors were also well represented. Most manufacturers were interested in the poster since some chemicals that Indium manufactures are raw materials for these companies. A good percentage of the distributors also had an eye on our poster. In total, according to my judgment, about ten exhibitors had a particular interest in Indium Corporation products. Our representatives gave them the Indium Corporation brochure and mini-poster (with Sticker). Five of them received the full-size version of the poster. I told exhibitors that I would telephone them within two weeks for purposes of following up. Richard Harris, technical manager, Grand Saw Machine Company. The company is a distributor of industrial chemicals for metal cutting, maintenance, cleaning, corrosion protection, lubrication, laboratory chemicals, and machine wear reduction. Products include sawing fluids, brighteners, laboratory reactants, sawing fluids, and cleaners. Ronald Franklin, regional manager, Kinex Pharmaceuticals. The company makes pharmaceutical products such as immunology and anti-cancer therapeutics. They thus require starting as well as intermediate raw materials like anhydrous acetate, hydroxide hydrated, and sulfate. Brenda Stinson, General Manager, Dynasty Chemical Corporation. The company requires chemicals from the manufacturing industries in order to distribute to customers. Indium Corporation manufactures most of the chemicals that the distributor needs. The conference gave me an overall impression that that there is a growing market for industrial chemicals.

Why do police officers, who are meant to abide by the rules, Essay

Why do police officers, who are meant to abide by the rules, [sometimes] bend and break them - Essay Example It is a profession which was believed previously to not possess any sort of malice but it has been found that some unethical behaviour does persist in the police force too. This has been witnessed in the police force of United Kingdom as a small number of officers have been found to commit these unethical behaviours. The police officers in the United Kingdom have been under severe criticism for scandals which took place in 1820s and 1960s. It has been found at many instances that the police force in United Kingdom has been involved in bribery, tampering of evidence, and beating up of subjects. For such a behaviour to be avoided policies such as Police and Criminal Evidence Act 1984 have been enacted in the United Kingdom. The problem with the police department is not limited to the developed country of United Kingdom but it also spreads to the United States. It has been found that unethical behaviour also persists in the police force of United States (Mollen 1994). â€Å"Most police departments have members who commit corrupt acts from time to time. Only some police departments, however, become corrupt police departments.† (Sherman, 1978 pg. 32) Police officers at times break the rules for a gain which might not be personal but would rather be a group gain. Police officers break rules at instances where they think that they can benefit from the whole situation. A reward for breaking rules can also be cited by these police officers as they might show a legitimate reason to commit that offence. Some of the major problems which are causing the police officers to break the rules in accordance to their will are related to their personal gains and power. Discretion being the foremost factor in determining as to if the police officer would turn out to be corrupt or not. This discretion allows the police officers to be the sole authority at particular instances where they can bend and break the laws in the way that they like. These are probably done for the bett er future of the police officers and the resources that they might be provided after being successful in those instances. Discretion of the police officers also gives rise to the question as to what are the goals of policing actually ? To answer this one can say that the police officer defines his or her goals according to a prevalent belief in the policing system. It is the seniors of the police officers who leave an impact on the juniors as to how they should handle their authority at some instances. If this authority is handled incorrectly then it leads to corruption within the department whereas if it is handled correctly then corruption would not prevail (Barker & Carter 1986, Pg. 30-45 ; Kleiney 1996 Pg. 81-96 ). Another reason for corruption in the police department is the less visibility of the actions of the police officers. Goldstein states that ‘under the best of circumstances, police agencies have several peculiar characteristics that make them especially difficult to administer. Police officers are spread out in the field, not subject to direct supervision’ (Goldstein 1990:6). As the police department is not watched upon by specific authorities many of the police officers can be involved in the practices of corruption. A possible solution to the problem of less visibility is transparency as put forward by many agencies. Police corruption can be stopped if the officers have to be transparent in their dealing and they are being looked upon by authoritative figures. Similarly these police officers are not exposed to the public too as they only have to deal with specific individuals at specific instances. If public has a transparency to the objectives of policing then it is possible that the rates of corruption would be decreased in

Jonas the New Receiver Essay Example for Free

Jonas the New Receiver Essay Can you imagine a world where everything is under control, there is no war, pain, or fear but nobody has a right to choose yet it is perfect? Well, Lois Lowry did. She created a world where everyone were supposed to be happy in her futuristic novel, the Giver. Jonas, the protagonist of the story, was selected to be the new Receiver of Memory. It turns out Jonas was singled out with all the differences he had since he started to feel unlike his friends. Not many people were like Jonas; Gabriel, the baby who almost got released, was like him but what was waiting for him in the future? Jonas, who actually aims to be an obedient citizen of his community, ends up realizing the control of the system over people throughout his training to be a thoughtful, compassionate, and brave Receiver. Jonas is thoughtful. For example, he wonders and questions. That is he does not just settle for everything around him easily. Likewise, he tries to tell the truths of the community to his family and friends just to make them realize. In other words, Jonas did no longer want to be alone with his inner thoughts, awareness, and memories so that he wanted to share them but couldn’t. Jonas had always been obedient but receiving the memories made him ask why’s, and try to make someone understand the community is not perfect as everyone thought to be. Along with the memories, Jonas gains the bravery as well. For instance, he wanted to feel the pain while receiving the memories. He was being brave and accepted the pain he has to receive. Moreover, he decides to leave the community to go Elsewhere and never come back. Jonas ran away from the truth he couldn’t share, thanks to his bravery. Jonas had hesitated about being different at first but then he fled so that the people would know the things he knows, feel the way he feels. Jonas has been a compassionate guy. For example, he was worried about the Giver’s burden of memories that caused him pain. He considered the Giver’s pain more than his and was willing to have some of the pain to lighten the Giver. Furthermore, he gave some of his new memories of happiness and calmness to Gabriel. He was worried about Gabriel and tried to smoothen him by giving him these memories because otherwise, his father was going to release Gabe just because he slept soundly. Jonas has learned many things from the memories, of course, but his way of thinking for others was probably the most precious thing he had gained through the training. The Giver is just the perfect book to understand how a utopic community can turn out to be dystopian for a young boy who is receiving the past, the truth, and the facts of the community. People never knew, maybe they never will, but a world can never be perfect while it includes the human factor, a system of flows, in it. The fabric of life was to make people feel the way he felt for Jonas so that he went to Elsewhere, someplace where the lies of the community were buried underneath. Jonas wanted the freedom he deserved after all, he wanted to choose so he chose to go away with Gabriel, as being a role model for the ones who has been the slaves of the systems in the real world.

To Kill A Mocking Bird Essay -- To Kill a Mockingbird Essays

2. â€Å"What is the significance of the title of the novel† â€Å"I’d rather you shoot at tin cans in the backyard, but I know you’ll go after the birds. Shoot all the bluejays you want, if you can hit ‘em, but remember it’s a sin to kill a mocking bird.† Atticus Finch recites these lines to his two children, Jem and Scout after he gives them air-rifles for Christmas. Scout is curious, as this is the first time that she has ever heard her father refer to anything as a sin, Scout asks Miss Maude what Atticus meant by this. Miss Maude tells Scout that mocking birds don’t rip up people’s garden’s or annoy them in any way, all they do is play beautiful music for us to listen to. To Kill A Mocking Bird is set in a small town in South America called Maycomb. Most of the town’s people of this happy town are not at all what they seem for there is a great hate for all coloured humans. At first glance many readers would wonder how the title evolved, but once you explore the text you begin to understand what the bases of Harper Lee’s message. Harper Lee has portrayed two characters as Mocking Birds. The first of these is Tom Robinson. Tom Robinson is a Negro living in Maycomb who becomes notorious when he is wrongly accused of the rape of a white woman. Atticus knows that the battle will not be an easy case to win, but decides to represent Tom Robinson, as he says that he couldn’t hold his head up in town or tell the children what to do. Tom Robinson was a harmless member of society who nev...

Agenda Setting Theory. Summary

Agenda Setting Theory I. The original agenda: not what to think, but what to think about. A. Maxwell McCombs and Donald Shaw regard Watergate (American political scandal – 1970’s. It ended in President Nixon resigning from office) as a perfect example of the agenda-setting function of the mass media. B. They believe that the mass media have the ability to transfer the salience (importance) of items on their news agendas to the public agenda. II. A theory whose time had come. A. Agenda-setting theory contrasted with the prevailing selective exposure hypothesis, reaffirming the power of the press while maintaining individual freedom.Agenda-setting theory set to prove that we don’t have as much control over our beliefs as we would like to think. (selective exposure: says people know what they are interested in, and what they believe/find important. They choose to expose themselves to media sources that provide them with information that matches their interests and c onfirms their existing beliefs) B. The hypothesis predicts a cause-and-effect relationship between media content and voter perception, particularly a match between the media’s agenda and the public’s agenda later on. causal relationships are different than correlational relationships – note how the findings change between studies). III. Media agenda and public agenda: a close match. A. In their groundbreaking study, McCombs and Shaw first measured the media agenda. B. They established the position and length of story as the primary criteria of prominence (i. e. where it was in paper – front page – and how long of an article it was – more writing equals more important (discourse makes meaning)) C. The remaining stories were divided into five major issues and ranked in order of importance. D.Rankings provided by uncommitted voters (uncommitted = undecided; these are people who have not made up their minds yet) matched closely with the mediaâ⠂¬â„¢s agenda. IV. What causes what? A. McCombs and Shaw believe that the hypothesized agenda-setting function of the media causes the correlation between the media and public ordering of priorities. B. However, correlation does not prove causation. 1. A true test of the agenda-setting function must show that public priorities lag behind the media agenda. (this would prove that one comes before another and is the cause of the other) 2.McCombs and three other researchers demonstrated a time lag between media coverage and the public agenda during the 1976 presidential campaign. C. To examine whether the media agenda and the public agenda might just reflect current events (reality), Ray Funkhouser documented a situation in which there was a strong relationship between media and public agendas. The twin agendas did not merely mirror reality, but Funkhouser failed to establish a chain of influence from the media to the public. (this was the Vietnam War example) D.Shanto Iyengar, Mark Pet ers, and Donald Kinder’s experimental study confirmed a cause-and-effect relationship between the media’s agenda and the public’s agenda. V. Who sets the agenda for the agenda setters? A. Some scholars target major news editors or â€Å"gatekeepers. † B. Others point to politicians and their spin-doctors. C. Current thinking focuses on public relations professionals. D. â€Å"Interest aggregations† are becoming extremely important. VI. Who is most affected by the media agenda? A. Those susceptible have a high need for orientation or index of curiosity. B.Need for orientation arises from high relevance and uncertainty. VII. Framing: transferring the salience of attributes. A. Throughout the last decade, McCombs has emphasized that the media influence the way we think. B. This process is called framing. 1. A media frame is the central organizing idea for news content that supplies a context and suggests what the issue is through the use of selection, emphasis, exclusion, and elaboration. 2. This definition suggests that media not only set an agenda but also transfer the salience of specific attributes to issues, events, or candidates. C. There are two levels of agenda setting. . The transfer of salience of an attitude object in the mass media’s pictures of the world to a prominent place among the pictures in our heads. (what to think about) 2. The transfer of salience of a bundle of attributes the media associate with an attitude object to the specific features of the image in our minds. (how to think about it) VIII. Not just what to think about, but how to think about it. A. Two national election studies suggest that framing works by altering pictures in the minds of people and, through the construction of an agenda with a cluster of related attributes, creating a coherent image.B. Salma Ghanem’s study of Texans tracked the second level of agenda setting and suggested that attribute frames have a compelling effec t on the public. C. Framing is inevitable. D. McCombs and Shaw now contend that the media may not only tell us what to think about, they also may tell us who and what to think about it, and perhaps even what to do about it. IX. Beyond opinion: the behavioral effect of the media’s agenda. A. Some findings suggest that media priorities affect people’s behavior. B. Nowhere is the behavioral effect of the media agenda more apparent than in the business of professional sports. C.McCombs claims â€Å"Agenda setting the theory can also be agenda setting the business plan. † D. Will new media continue to guide focus, opinions, and behavior? 1. The power of agenda setting that McCombs and Shaw describe may be on the wane. 2. The media may not have as much power to transfer the salience of issues or attributes as it does now as a result of users’ expanded content choices and control over exposure. X. Critique: are the effects too limited, the scope too wide? A. McC ombs has considered agenda setting a theory of limited media effects. B. Framing reopens the possibility of a powerful effects model.C. Gerald Kosicki questions whether framing is relevant to agenda-setting research. 1. McCombs’ restricted definition of framing doesn’t address the mood of emotional connotations of a media story or presentational factors. 2. Although it has a straightforward definition within agenda-setting theory, the popularity of framing as a construct in media studies has led to diverse and perhaps contradictory uses of the term. D. Agenda-setting research shows that print and broadcast news prioritize issues. E. Agenda-setting theory reminds us that the news is stories that require interpretation.

Asian Low Cost Carrier Essay

1.1. Budget Airlines The original concept of budget airlines is basically outsourced business. It puts together other businesses into and integrates those separate businesses into a form of operation and put effort to create a brand. Basically, it will try to minimize capital investments and cover it with operational expenses. And by nature of its business model, the cost structures are all variable costs, or very minimum fixed costs. With this business model, the company is not only rent the aircraft, but also outsourced its pilots, flight attendants, and other employees. It will sell tickets through agents and use service from company doing aircraft maintenance and services. And to ensure the profitability, it is critical that the operational costs, which is the main source of expenses, to be as low as possible. Therefore, it is typical that companies using this business model to use old airplanes which are close to end of the service-life. This will cost them much lesser than new airplanes. 1.2. Low Cost Airlines BusinessDictionary.com defined low cost airlines as â€Å"charter and/or scheduled flights to offer bargain-basement fares. Budget airlines usually land at and take-off from secondary airports, do not provide inflight meals or refreshments, and may not even offer numbered seat allocation. Their ticket prices are fixed, and non-refundable in case of a cancellation or no-show. Also called no-frills airline†. Wikipedia defines it as â€Å"an airline which tries to keep its prices and fares lower than competitors. It usually does this by not offering services like free food and drink on a flight and keeping fines from airports low by keeping on time. They also usually only use one type of aircraft† In this business model, airline companies are trying to squeeze cost structure and create an affordable ticket price. It minimizes services, uses budget terminal, reduces allowable luggage, less leg room, no in-flight entertainment and meals. Secondary airport will be the first choice, and the each airplane will only have approximately 25 minutes between flights for refueling, cleaning, onboarding passengers, etc. SECTION 2 –Low Cost Airlines in Asia 2.1.Air Asia A Malaysian-based low-cost airline owned by Tony Fernandez.AirAsia is Asia’s largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA) in Malaysia. AirAsia’s registered office is in Petaling Jaya, Selangor while its head office is at Kuala Lumpur International Airport. 2.2.Tiger Airways Tiger Airways is headquartered in Singapore. It operates scheduled flights to regional destinations in Southeast Asia, Australia, China and India from its main base at Singapore Changi Airport. Its head office is in the Honeywell Building in Changi Business Park Central. Tiger Airways won the CAPA Low Cost Airline of the Year Award for 2006 and 2010 2.3.Lion Air Indonesia’s largest privately run airline, capturing the largest share of the domestic market share. Headquartered in Jakarta, Lion Air flies to cities within Indonesia and to Singapore, Vietnam, Malaysia and Saudi Arabia. Its main base is Soekarno-Hatta International Airport. As of July 2010, it operates scheduled passenger services on an extensive network from Jakarta to 56 destinations. Along with most other Indonesian carriers, Lion Air (including its Wings Air subsidiary) is on the list of air carriers banned in the European Union due to safety concerns as of February 2012 2.4.Jet Star Jetstar is an Australian budget airline established originally as a local subsidiary of Qantas. It first served domestic routes and New Zealand destinations. In subsequent years it expanded its network to South East Asia, China and Japan. The sister company Jetstar Asia Airways operates routes out of Singapore. Combined they serve almost all major destinations in Asia. Valuair was acquired in 2005 and fully integrated into the network. SECTION 3 – Airline Trends It is obvious that the airline industry is a rapidly growing, and it is now much more affordable to fly. Years ago, fly was a luxurious thing and airline industry was one of most wanted industry to work. The existence of low cost carrier model has helped the industry to grow and affordable flights are become realistic. It elevates the market growth and snapshots of LCC capacity share below will give better perspective in explaining that. 3.1.Deregulation When fly was expensive and only for certain people, it was a challenge to keep the existence of airline companies. Most of countries are supporting its airline companies to keep it operates and available in many different ways including financial supports. Along with this privilege come sets of regulations that airline companies need to comply, and some of these conditions were barriers to the industry to grow. Currently, as airline industry grows with its huge and growing market, companies are becoming much more independent and profitable. With this situation, the industry is now less regulated. Overall industry is more controlled by competition among airlines and market demands. However, deregulation does not mean that there is no regulation. The industry still regulated such as in the area of safety, some environmental aspects, taxes and permits, etc. 3.2.Asia Open Sky Policy 2015 Globalization is something that should be anticipated, and different countries implement different strategy to implement it. Some of countries are well-prepared, and some neglect it and sitting in the lowest level of the food chain. Indonesia has signed the agreement for open market and in airline industry, there is Asia Open Sky Policy where all airlines can fly their airplanes to any destination in Asia by 2015. This means that the passengers from Makassar do not need to transit in Jakarta or Bali if they want to go to Phuket, they can take direct flight instead. This means that there will be more airports in each Asian countries serves international flights and there will be custom check at each airport. 3.3.Infrastructure Construction Given the fact that the business is profitable, the market is growing, travel with airplane is now for everyone, and the open sky policy, it considered by most stakeholder in this industry as potential opportunity. To boost the growth, many countries are trying to upgrade their infrastructure such as airport, terminal and commuter to connect terminal and the city. Jakarta has also part of this effort where government is thinking to connect Gambir train station to Soekarno-Hatta International Airport. Apart from upgrading the infrastructure, there are also number of airport will be built. Indonesia is planning to have at least 24 additional airports in the next five years. This is also supported by the fact that current International airport in Jakarta has served double of its daily capacity. Besides the business aspects, there is a more important aspect that needs to be taken care, safety. 3.4.Electronic Booking Computer and internet technologies have given better flexibility, efficiency and effectiveness of most of human work and interaction. This helps the globalization to grow to what it is today. The existence of these technologies helps companies to connect with their customers easier and cheaper compare to have a physical representation. Low cost carrier has captured this concept and built its online booking system, and some are also provide online check in system. AirAsia is one of pioneer in this online booking system. SECTION 4 –Strategy and Positioning 4.1.Generic Strategies Using Porter’s Generic Strategies model, we can analyze further airline industry and segment it based on its general strategy. There four sections where airline companies can be classified based on strategy they use, as describe in below figure. It can be seen that airlines such as Garuda Indonesia, Singapore Airlines and Malaysian Airlines are in the same box. They are working on the uniqueness and differentiation, make the experience of flying with their airplanes are memorable moment and service are mainly excellent. In the Focus-Cost, Airfast and Riau Airlines as example are low cost carrier with focus market. Airfast exist because of Freeport mining, and only serves air transportation for Freeport. And Riau Airlines are only exist in Riau province, connecting regions within the province and still supported by provincial government. Premi Air, Indika and Trigana Air are chartered airlines for. Indika is specifically doing cargo services, while the other two airlines will carry passengers. These airlines are customers are companies and government, and in some occasions are political parties during campaign. As described above, AirAsia, TigerAir, Jet Star and Lion Air are working on cost leadership servicing broader type of customers. In this concept of strategy, there might be companies that are trapped in the middle, and in this case, Merpati is taken as an example. Merpati trying to be low cost as well as provides memorable flights through its certain level of service. It makes a lot of complication and might lead to financial consequences. 4.2.Five Forces to Generic Strategies This is the model that is used to see the relationship between Five Forces to the Generic Strategies model. In cost leadership strategy, companies will be able to handle almost all of five forces elements through their strength in cost and price, as long as they can avoid power suppliers. And in the focus strategy, companies are more effective in handling five forces. When cost leadership style companies will avoid power supplier, the focus style companies will better able to pass on the pressure from suppliers to their customers. While in the differentiation strategy, companies are relatively most effective in managing five forces and mostly will be able to waive potential challenges from five forces by using their strength. SECTION 5 – Defining Strategy 5.1.Low Cost Airlines Strategy Definition In defining strategy, there are three factors should be considered. They are steering factor that is overseeing things that a company wants to achieve : sustainable business or maintain in maturity stage and large market share. The second is resource factor, which is things that a company has, this includes people, assets, knowledge, technology, etc. The third is environment, a condition where company does the business. This includes market condition, regulations, etc. In environment elements, LCC has to meet cut throat market; it is a situation where competitors use predatory pricing and heavy promotion to eliminate or undermine their rivals. In term of regulation, LCC meets open sky policy where the airlines can fly more routes. Lack of human resources availability is one of the threat for LCC. 5.2.Low Cost Airlines Strategy to Cope with Operational Cost LCC implements low fare business concept, to cope with operational cost, LCC implements several strategies. * Fuel hedging Airlines can sign contract locking in current price for months or even years to anticipate the fuel price is going to rise in the future * Smaller airport to get cheaper airport fees * Short haul Direct flight to destination, this increases the number of scheduled flights, boost profits and cuts down on waiting time on the ground. The crew comes from local area, fly in the same route everyday, no layover, this will cut the operational cost. * Simplified * Use 1 kind of aircraft only, this will save money on maintenance and repair, on pilot and mechanic training since they don’t need to separate training programs for each different type of aircraft. * 1 class only, single class, first come first served basis, simplifies interior design of the plane, reduces the number of crew members required per flight and reduces the overhead necessary to run complicated booking systems. It also speeds up turnaround times, allowing the airlines to schedule more flights and therefore make more money. 5.3.SWOT Analysis It is fundamental to assess company’s SWOT (Strength, Weakness, Opportunity and Threat) and put it as a foundation to build further analysis and decision around strategies. LCC may implements some strategies to run their business, and have the strategies as their strengths but sometimes they have to face the threat that comes from the environment, then turns their strengths into weaknesses. For example, overcapacity of the airport can be a threat in safety and on time performance because there will be flights queue during take off and landing. SECTION 6 –AirAsia, the Strategic Management 6.1.Key Success Factor A key success factor is a performance area of critical importance in achieving consistently high productivity. * Safety is quality * On time performance * Qualified crew * Point to point route system (No Transit) * Pricing strategy 6.2.Core Competence * Simple and Easy booking website * Secondary terminal LCC usually use the secondary terminal not the primary terminal, example like Low Cost Carrier Terminal at Kuala Lumpur International Airport (LCCT-KLIA) welcomed Tiger Airways. Benefit of using secondary airports * The airport fees for secondary airports are usually a fraction lower than major hub airports as they are otherwise left idle. * Smaller airports have simple check-in and baggage systems, which will allow LLCs to operate a simple and efficient baggage system with the minimal man power required. * Due to the low traffic at secondary airports, LLCs can achieve a very efficient turnaround time of their aircraft allowing more scheduled services. * Decentralised flight crew for efficiency the crew comes from local area, fly in the same route everyday, no layover, cut crew accomodation cost. 6.3.The Growth * Blue Ocean Strategy Blue ocean strategy that air asia create in the south east asia market was uncontested one by 2003-2004. they have no match, and this was even overlooked by indonesia’s Lion air at that time as well. Obviously airlines such as Garuda finally saw the opportunity, and in order to compete they create a subsidiary Low cost airlines called Citilink * Competitive advantages (must have if want to growth ) * Lower check in time * Lower turn around time * Pioneer in IT implementation * Personalisation 6.4.Challenges in Growth * Tighter government security Despite its just a secondary airport, it still need the x-ray for security reason. * Training requirement for flight crew This flight crew is not create in one night. It Take many times to train flight crew. It need times to stick this on their brain that aviation is a big industry and a very dangerous industry. * Restriction on infrastructure (airport, access, and Traffic controller) Like Medan they have a new airport already built but guess what, there is no road that connects they city to that airport. Land acquisition for the new airport is done but not yet for the road. SECTION 7 – Expansion and Strategic Alliance 7.1.Expansion * Air Asia Malaysia – Indonesia, Thailand, Japan Air asia is started in malaysia, now they have air asia indonesia, air asia thailand, air philipines, air asia japan. Its very good growth and Strategicly are contested nevetheless. * Jetstar Australia – Singapore, Japan Now jetstar australia see opportunities in asia, they also expand to singapore and japan. Working with local investor, jestar now operate hubs out of asia’s major cities * Tiger Air acquired Mandala Tiger airways which is singapore base aquired Mandala airlines recently. Mandala Airlines will focus on LCC market in Indonesia, while expanding their fleet to meet the demand of the market * Lion Air, Malindo Air, Pacific Air Lion air extend to vietnam with pacific air. Anyone that lives in Medan, Balik Papan, Pekanbaru or even Surabaya has to go to Jakarta now to go abroad, and that would cost them more in air fares and take more time. the purpose is to make either Singapore or Malaysia a gateway to carry Indonesian passengers onward. Now lion group have Malindo, which is going to be their gateway to fly to Kuala Lumpur and beyond. 7.1.Strategic Alliance Strategic alliances can be done a few ways. Joint venture is a strategic alliance in which two or more firms create a legally independent company to share some of their resources and capabilities to develop a competitive advantage. Example such as Air Asia and Air Nippon Airways to create Air Asia Japan inorder to expand in Japan Low Cost market. Equity strategic alliance is an alliance in which two or more firms own different percentages of the company they have formed by combining some of their resources and capabilities to create a competitive advantage. This can be seen in Air Asia Flight Academy where Air Asia allied with Canadian based CAE, a training solution provider to train Air Asia Pilot, using human resources from CAE and the building of Air Asia. This strategic alliance was a way to avoid using Air Asia pilot in ground training, so the pilots can stay flying and maintain the crew strength of Air Asia. Meanwhile a way of exapanding the brand for CAE is the advantage that CAE received. Non-equity strategic alliance is an alliance in which two or more firms develop a contractual-relationship to share some of their unique resources and capabilities to create a competitive advantage. This can be seen through brand strategy awareness of Air Asia by endorsing Manchester United paint in one of the plane. Or Emirates building an emirates stadium in Arsenal City. Global Strategic Alliances working partnerships between companies (often more than two) across national boundaries and increasingly across industries, sometimes formed between company and a foreign government, or among companies and governments. At the moment there are three big Global Airlines Alliances. The biggest one that consist of 5 star airlines is One world. Airlines such as British airways, Japan airlines, and Qantas are joint together to share airline code. In such a way that Qantas passenger may board British airways using Qantas ticket if they wish to travel within Europe. Second global Alliance is the Star alliances, consist of four and five star airlines. Its members are Singapore airlines, Thai Airways and United Airlines. Serving the world as a competitor for One world. Third global alliance consists of mostly Four star airlines such as Garuda Indonesia, KLM and Korean Airlines. Recent development in the global airlines alliances is the notion to create a global alliance of low cost carier. Pitch by Richard Branson to Tony Fernandez, Virgin airlines proposed to Air Asia to create a big LCC alliance to cter the demand of low cost air travel through out the world, where people my travel anywhere in the world by buying only one ticket from their home country. An idea that is progressing but very well indeed. New Development of airlines in the world According to Centre of Asia pacific Aviation is the Hybrid Airlines, where Airlines must adopt its way of doing business and cater customer for its own preferences to fly with the airlines. In other words personalisation is the new buzz in the aviation business.

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